CityVet Illustration System
Building a scalable visual language for every CityVet clinic.
CityVet’s clinics needed a flexible way to create promotional materials that still felt unmistakably like CityVet. I developed a cohesive illustration style and expanded it into a library of 300+ custom illustrations, giving teams across the organization an easy-to-use visual resource for their own marketing needs.
Role
Lead designer
Audience
Veterinary Clinics
Disciplines
Illustration, print, Branding
Built for the people using it.
The goal wasn't just to create beautiful illustrations, it was to make the brand easier to use. By giving clinics a centralized library of approved artwork, teams can create materials independently while maintaining a consistent CityVet look and feel.
300+ illustrations ● 1 unified visual system ● Built for 90+ clinic teams
Making veterinary information more engaging through illustration.
Custom illustrations and thoughtful information design bring CityVet’s educational content to life, making important veterinary topics approachable, engaging, and easy for pet owners to understand. Combined, these posts generated over 1,000 interactions on social media.
