BUILDING ON A BRAND PEOPLE ALREADY KNOW
CityVet’s recruiting presence brings the brand to life for veterinary professionals and students. My role is to create campaigns, events, and experiences that communicate who CityVet is and why it’s a place worth building a career.
Campus Recruiting
To support CityVet’s college campus recruiting efforts, I created a cohesive suite of social media graphics, event banners, stickers, and promotional materials designed to connect with veterinary students. Each piece was built to make CityVet feel approachable, engaging, and memorable at recruiting events and across digital channels.
Future Vet Compass
Future Vet Compass is a WordPress resource hub I designed to support veterinary students beyond the recruiting event. Once given access by a recruiter, students can explore study materials, educational videos, networking resources, and information about CityVet. The goal was to build a lasting connection with students by making CityVet a resource they could rely on throughout vet school—and a brand they would associate with helping them succeed.
Hub Resources
REcruiter Social Media posts
To extend CityVet’s recruiting presence beyond campus events, I created a library of ready-to-post social media content for recruiters to share across their personal networks. The content gave recruiters an easy, consistent way to promote opportunities, events, and the CityVet experience while leveraging their own connections with veterinary students. This helped turn individual recruiter networks into a larger, more cohesive social presence for CityVet recruiting.
