Four Sisters. Four Seasons.
Four Sisters Tea Company is inspired by four sisters who came together to create a tea company, each contributing a signature blend inspired by her favorite season. Every tea is represented by its own illustrated character, creating a collection that invites customers to experience the flavors of spring, summer, fall, and winter in one thoughtfully curated box.
A Playful Identity
The identity blends bold typography with hand-crafted illustrations inspired by Russian matryoshka dolls. Each sister serves as both a character and a visual identifier for her seasonal tea, allowing the branding to remain cohesive while giving every blend its own personality.
Designed for Discovery
The packaging system was designed to make discovering each season feel like opening a gift. Every blend has its own illustrated tea tag and color palette, while the shipping box brings the collection together into one cohesive experience.
Beyond the Box
The identity extends beyond the packaging through advertising, merchandise, and promotional materials, creating a recognizable brand experience across every customer touchpoint.
From Shelf to Screen
A strong brand should feel consistent across every touchpoint. These animated social advertisements translate the warmth and personality of Four Sisters into digital experiences, using motion to reinforce the brand's playful storytelling.