EVENTS & EXPERIMENTAL · RECRUITINGCityVet at the Cubs
A recruiting event campaign that brought CityVet’s welcoming brand to game day. Digital promotion, event materials, and a post-event giveaway created one connected experience for veterinary professionals.
Role
Lead designer
Audience
Veterinary candidates
Event scale
40+ guests expected
Disciplines
Digital, print, packaging
Connecting beyond the clinic
CityVet hosted a Cubs event where veterinary professionals could meet the team and explore career opportunities in a relaxed setting. The goal was to create an experience that felt exciting, welcoming, and connected from invitation to follow-up.
THE CHALLENGE
Ballpark energy, CityVet warmth
I developed a flexible visual system that combined the energy of game day with CityVet’s friendly personality. Consistent branding carried the campaign across digital, print, and packaging.
Building anticipation
Animated social graphics, an email banner, and an event page banner introduced the experience before game day. The coordinated pieces built recognition and guided guests from promotion to registration.
Designing the in-person experience
A table tent, custom coaster, and recruiting flyer brought the campaign into the event space. Together, the materials supported conversations and created a recognizable CityVet presence.
Extending the experience
The experience continued after the event with a thank-you giveaway box. It gave the recruiting team a thoughtful way to reconnect with guests and leave a lasting impression.
Designed for meaningful connection
Designed for more than 40 expected guests, the campaign connected seven digital, print, and packaging touchpoints. Each piece supported a different part of the recruiting experience.
Campaign touchpoints
Animated social graphics
Email and event page banners
Table tents and custom coasters
Recruiting flyer
Post-event thank-you box
Projected attendance
40+
Veterinary professionals and guests
Results
400 impressions across social media platforms
3 attendees turned into candidates for ownership
Email campaign open rate of 45%