EVENTS & EXPERIMENTAL · CONFERENCE

CityVet swvs

A cohesive conference campaign designed to help CityVet stand out and connect with veterinary professionals. The system brought digital promotion, print materials, social event pieces, and custom pet pins into one recognizable experience.

Role

Lead designer

Audience

Veterinary Profesionals

Event scale

4-day regional conference

Disciplines

Digital, print, packaging

Showing up as one brand

SWVS brought CityVet into a busy four-day conference filled with veterinary professionals, exhibitors, and industry brands. The goal was to create a welcoming presence that stayed consistent across every stage of the event.

CREATIVE DIRECTION

Friendly, recognizable, and flexible

I developed a flexible visual system that could adapt from large digital graphics to small printed details. Consistent typography, color, and illustration helped every piece feel connected to CityVet.

Before the conference

Social media and email graphics introduced CityVet’s SWVS presence before the conference. Each piece used the same visual language to build recognition and give attendees a clear preview of the experience.

At SWVS

At SWVS, print and social event materials carried the campaign into the physical space. The pieces supported conversations with attendees while keeping CityVet visible throughout the conference.

A small piece of the experience

Custom pet pins brought a more personal and playful detail to the conference experience. They gave attendees a collectible piece of CityVet to keep after the event.

One cohesive conference system

Three groups of materials worked together across pre-event promotion, the conference floor, and the social event. The result was a consistent system that could shift across formats without losing its identity.

Campaign Touchpoints

Animated social graphics

Email and event page banners

Table tents

Recruiting flyers

Pet pins

Projected Attendance

200+

Veterinary professionals and guests

Results

Over 500 pins handed out

7 candidates identified

45 attendees to the social event

Over 400 interactions across all social platforms