EVENTS & EXPERIMENTAL · RECRUITINGWVC 2026
A cohesive conference campaign designed to help CityVet stand out at one of the veterinary industry’s largest events. The system connected digital promotion, print materials, and social event pieces into one recognizable experience.
Role
Lead designer
Audience
Veterinary Professionals
Event scale
4-day national conference
Disciplines
Digital, print, experiential
Showing up as one brand
WVC brought CityVet into a large conference environment filled with veterinary professionals, exhibitors, and industry brands. The goal was to create a welcoming presence that stayed consistent before, during, and after the event.
THE CHALLENGE
Friendly, identifiable, and flexible
I developed a flexible system that could adapt from large digital graphics to smaller printed details. Consistent typography, color, and illustration helped CityVet remain recognizable across every format.
Before the conference
Social media and email graphics introduced CityVet’s WVC presence before the conference. Each piece used the same visual language to build recognition and give attendees a clear preview of the experience.
At WVC
Print materials carried the campaign into the conference and supported conversations with attendees. The system kept CityVet visible and consistent within a busy event environment.
One cohesive conference system
Four groups of materials worked together across pre-event promotion, the conference floor, and the social event. The result was a consistent system that could shift across formats without losing its identity.
Campaign Touchpoints
Social media graphics
Email graphics
Conference print materials
Social event materials
Projected attendance
400+
Veterinary professionals and guests
Results
4 new canidates identified
Over 2,000 impressions
Email open rate of 42%